SEO READY
SEO & Search
On-page SEO · Metadata optimisation · Semantic heading structure · XML sitemap · Search Console indexing · Search monitoring
Selected Work
Five projects, one process.
A look at how I approach real projects — from full website redesigns to brand-new builds, for clients in surf, wellness and hospitality.
Case Study · Website Redesign
Umar Surf Coach
Turning a dated, hard-to-navigate site into one that actually converts visitors into booked lessons.
Live
Before
After
Drag to compare · Scroll inside the preview to explore
How I approached it
Every redesign starts the same way: understand what’s actually broken before touching a single pixel.
01
Audit
A full page-by-page review of the existing site — navigation, content hierarchy, mobile experience, and the first impression a new visitor gets in the first few seconds.
02
Analysis with tools
I ran the site through Google PageSpeed Insights and GTmetrix to measure load times, and reviewed the structure against accessibility and SEO best practices.
03
Redesign & UX decisions
Every choice — layout, color, where the booking button lives — was made to reduce friction between landing on the site and booking a lesson.
04
Results
A faster, clearer site that reflects the quality of the coaching itself, not just its price.
+42%
Faster page load
46 clicks
Clicks to book
95/100
Performance score
Case Study · Brand, Web & Digital Strategy
Flow Studio Online
A complete brand and digital experience for an online yoga studio, combining identity, web design, content strategy and communication.
Live
01
Brand Identity
Building a calm, accessible and consistent visual identity for the Flow Studio experience.
Complete visual identity
View the brand guidelines →
Logo · Color palette · Typography · Brand guidelines
02
Campaign & Content
Extending the visual identity through promotional video, social content and structured communication.
Promotional video · Social media · Newsletter
03
Brand Applications
Bringing the identity beyond the screen through print materials and branded applications.
04
From Design to Growth
Supporting the project with SEO, analytics, performance optimisation and content planning.
Content Strategy
Structured editorial planning across social media, newsletter and promotional content.
GA4
Analytics & Measurement
GA4 implementation · Traffic monitoring · User behaviour · Event tracking · Conversion measurement
OPTIMISED
Performance Optimisation
Image compression · Caching · Lazy loading · Asset optimisation · Mobile performance · Core Web Vitals monitoring
SSL + BACKUPS
Security & Maintenance
SSL · Brute-force protection · Automated backups · Plugin updates · WordPress hardening
Case Study · Website Design
Disini Surfhouse
A visual, immersive site for a surf house brand, built around video and photography rather than heavy text.
Private preview
01
Desktop Experience
Full website walkthrough · 3 min
02
Responsive Experience
Designed to stay immersive across every screen.
Mobile Experience · 30 sec
Design details
Case Study · Brand & Web Presentation
Lakey Grom
A full project presentation covering brand direction and web design, put together as a complete deck.
Not live
Lakey Grom — Full presentation
Brand direction, wireframes and design walkthrough.
View presentation (PDF) →Case Study · Concept Project
Timecapsule
A concept project explored through design and visuals — not yet live, but part of how I like to experiment between client projects.
Not live
Photo
Photo
Photo
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